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Is the impact of Rich Media Advertising as expected.
February 1 2004--Research and Markets announces the addition of this concept report entitled "Online Advertising: Assessing the Impact of Rich Media Advertising" to its offerings.
As online advertising becomes an increasingly engaging experience—through the use of attention-grabbing rich media ad formats—advertisers, and their agencies, are seeking better ways to measure and validate the full impact of their campaigns. This report questions what effect rich media is having on online advertising measurement, what is driving the uptake of rich media, and how the latent impact of this new format can be determined?
For a complete index of this report click on http://www.researchandmarkets.com/reports/42922
About Research and Markets Ltd.
Research and Markets Ltd. are Europe's largest resource for market research. R&M distribute thousands of major research publications from the world's leading publishers, consultants and market analysts. R&M provide you with the latest forecasts on international and regional markets, key industries, the top companies, new products and the latest market trends.
For additional information on ResearchandMarkets.com, their range of reports or their value-added services, visit their web site at http://www.researchandmarkets.com or mailto:press@researchandmarkets.com
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